I am an architect and designer with expertise in crafting immersive brand experiences that delight, inform, and educate.  Mine has been a creative journey that began with a love of drawing and of making things, which in turn led to become an architect first, and a brand manager in time.

My design work is the result of the collaboration with clients to realize their ideas into spaces that promote human interaction and activity. I have worked on unique, high profile, challenging projects all over the world. I have led design studios for Nike, in Hilversum and at WHQ, for Starbucks Innovation in NYC, and most recently I led the design studio in NYC for HMKM, a well known design studio based in London. I owe much of my success to colleagues, collaborators, and to my wife and son. And before them, to my parents and teachers. 

I am immensely grateful.

luisfrueda@mac.com